Where does the work start?

With the product and the target. We ask for the specification, the ex-works price and the volume you can ship consistently. Those three tell us whether there is a case for going further — and we say so before any buyer is approached, not after.

How is this different from finding a distributor?

Finding a distributor produces a list of contacts. A contact is worth nothing until the product clears on price, certification and freight. We test those three first, then approach buyers, then carry the first shipment through.

What do you need from us?

The specification and samples, an honest ex-works price, a realistic lead time and volume, and one person on your side who can decide. Without samples a serious conversation with a buyer does not begin.

Who runs the buyer relationship after the first shipment?

We do: orders, shipments, documents and correspondence. You manufacture and ship. That way you do not need a sales team of your own in someone else’s market — and the second deal, the first time the buyer asks an awkward question, is handled by the people who negotiated the first one.

How long does it take?

It depends on the product, the country and whether certification is needed — certification often takes longer than finding the buyer. We give a timeline after the first stage, once we can see what your product has to clear. Any figure before that would be invented.

What if the market does not take the product?

Then we say so plainly and as early as we can — at the demand and price stage, before any buyer is approached. A negative answer at step two costs far less than a year spent pushing a product that cannot clear on price or on compliance.

Service

Market entry: Europe and the CIS

You have the product and the factory. We establish whether Europe or the CIS buys it, at what price and through whom — then take you to the first shipments.

Talk to us about market entry

01 — Your situation

How it usually reads in the first email

We make the product. Outside our own country we have no market.
We need distributors in Europe and have no idea who to approach first.
We have shipped across the CIS for years. Europe reads differently and we cannot follow the requirements.
We came back from a trade fair with a stack of business cards and no orders.
A buyer approached us. We do not know how to structure the shipment or the certification.

02 — What is included

What the work covers

The order is the opposite of the usual one: first we establish whether the product survives the market, then we go to buyers.

01Demand checkWe look at who already imports a comparable product, in what volume and through which channel. If the demand is not there, you hear it before we start.
02Price positioningWe build the shelf price: your ex-works price plus freight, duty, taxes and the channel margin. The answer is binary — the price works or it does not.
03Market requirements for the productWe establish which certificates, labelling and accompanying documents the product needs before it may be sold at all.
04Buyers and distributorsWe shortlist importers, wholesalers and retail chains that fit your product and your volume, approach them ourselves and correspond in their language.
05Commercial negotiationVolume, price, payment terms, exclusivity and who carries which obligation. We put every offer into one comparison table.
06The import itselfWe move the first shipments: route, customs on both borders, documents — the same way we run our other services.
07A commercial modelWe write down how the channel runs after the first deal: shipping schedule, terms for repeat orders, who keeps the buyer relationship.

03 — What is not included

What we do not do

Market entry is usually sold in broad terms. That makes it more important than usual to draw the line before the contract, not after it.

We do not run marketing campaignsAdvertising, branding, packaging design, social media and exhibition stands are outside our remit. We talk to buyers directly.
We do not register a company for youAn entity, a bank account and a tax registration abroad are set up by local lawyers. We will tell you whether you need your own structure, and stop there.
We do not guarantee sales volumeNobody can promise how much a market will absorb. We answer for the checks, the search and the delivery — not for the figure in your plan.
We do not buy your goods for stockWe do not take a consignment into our own stock, and we do not hold it while a buyer is found. We work to confirmed orders: the buyer first, the shipment second.
We do not give legal or tax opinionsTax rates, contract law and currency control belong to your adviser. We bring back what the market requires; we do not interpret it for a lawyer.
We do not take on a product that cannot clearIf certification is impossible or the economics do not add up, you hear it at the first stage. We will not sell you a process for its own sake.

04 — Process

Six steps, each one leaving you a document

The decision to carry on or stop is taken after step two, not after a year of conversations.

01Product and targetWhat the product is, your ex-works price, the volume you can ship consistently, the country you want.A brief with the inputs fixed and a feasibility view
02Demand and priceWe examine imports under your product code, comparable goods on the shelf and how the margin is built up in that country.Market note: who imports, what the comparable sells for, where your price sits
03Market accessWe settle the commodity code, the duty, mandatory certification and labelling requirements.A list of certificates and documents, naming who obtains each one
04Approaching buyersWe build a list of importers and distributors, approach each of them and record the interest and the terms.A contact list with each reply and the terms offered
05First shipmentContract, payment, route, customs on both borders.Goods with the buyer and a complete set of trade documents
06Commercial modelWe agree how the channel runs from here: volumes, shipping schedule, how repeat orders are placed.A written outline of how the channel runs, agreed before the next order goes in

05 — Where responsibility sits

Who answers for what

The second column matters more than the first: market entry fails when the manufacturer hands the job over entirely and steps away.

We take on

Testing demand and building the shelf price
Certification and labelling requirements for the product
Finding and vetting buyers and distributors
Negotiation and the commercial terms
Import, customs and documents for the first shipments
Running the channel thereafter: orders, shipments, correspondence with the buyer

Stays with you

The product: quality, steady volume and lead time
Decisions on price, discounts and terms for the buyer
Certification that has to be issued to the manufacturer
The warranty on the goods and dealing with any quality claims

06 — Cost

How the cost of market entry is worked out

We put a figure in our reply to your enquiry. What that figure buys is set out below — and why it does not depend on sales you have not made yet.

01A fixed fee per stageMarket assessment, access requirements, a route to market, the first shipment. Each stage carries its own price and ends in a written report you keep.
02A decision after every stageYou pay for a stage, and once it is delivered you decide whether to carry on. Nothing commits you to paying for the whole project up front.
03You can start with a feasibility checkThe first stage answers one question: does the product stack up on price, certification and logistics? Sometimes that is the most useful answer of all — it tells you early whether it is worth going any further.
04Not tied to your future salesWe take no cut of what you go on to sell: we are paid for work already done, not for turnover that has not happened yet.
05Billed separatelyCertification and testing, trade mark registration, travel and trade fairs — at cost.

What people ask before we start

Where does the work start?
With the product and the target. We ask for the specification, the ex-works price and the volume you can ship consistently. Those three tell us whether there is a case for going further — and we say so before any buyer is approached, not after.
How is this different from finding a distributor?
Finding a distributor produces a list of contacts. A contact is worth nothing until the product clears on price, certification and freight. We test those three first, then approach buyers, then carry the first shipment through.
What do you need from us?
The specification and samples, an honest ex-works price, a realistic lead time and volume, and one person on your side who can decide. Without samples a serious conversation with a buyer does not begin.
Who runs the buyer relationship after the first shipment?
We do: orders, shipments, documents and correspondence. You manufacture and ship. That way you do not need a sales team of your own in someone else’s market — and the second deal, the first time the buyer asks an awkward question, is handled by the people who negotiated the first one.
How long does it take?
It depends on the product, the country and whether certification is needed — certification often takes longer than finding the buyer. We give a timeline after the first stage, once we can see what your product has to clear. Any figure before that would be invented.
What if the market does not take the product?
Then we say so plainly and as early as we can — at the demand and price stage, before any buyer is approached. A negative answer at step two costs far less than a year spent pushing a product that cannot clear on price or on compliance.

A product with no market yet?

Tell us what you make and where you want to sell it. We will come back with what we check first and the point at which it becomes clear whether to continue.

Talk to us about market entry +7 988 765-38-27